Why should customers care whether they buy from employee-owned companies or not? Typically, customers receive greater value when working with an employee-owned company. Pride of employee ownership produces a culture that benefits their customers. That pride positively impacts the employee culture in attitude, engagement and communication with their customers.
Overall, employee owners care more, work harder and serve customers better than non-employee owners because they have a financial stake in the customers’ experience and are committed to their ongoing satisfaction. Following are three ways customers benefit from an employee-owned company culture: